Thanks to portals such as YouTube, small companies have the possibility of enjoying one of the best and most profitable marketing tools, an option until recently reserved for large companies. Many businesses have realized the potential of video, using it in their promotional campaigns alongside traditional online marketing strategies.
On the other hand, Video production in NYC has become the perfect tool both to seek increased traffic and to improve sales. It is why more and more you can hear about video marketing as one of the most important and effective marketing strategies. If you are not yet using video marketing in your business, here are FOUR reasons why it should be part of your marketing strategy.
Helps you position yourself as an expert
Thanks to the promotional video created by the best video production Company of New York you can clearly show the benefits of your service or what your product is capable of. It undoubtedly helps to increase credibility and perceive your product or service as more valuable. In fact, we see how many large companies are allocating part of their budget to creating videos for these types of platforms beyond television itself.
Improve brand recall
Related to the previous point, those videos that manage to convey emotions with humor, entertainment, controversy or that make an impact make it easier for the user not only to remember the video, but also to remember the brand when making a purchase decision. It is easy to enter YouTube and see how many products and brands use this platform to promote themselves.
Accessible for all pockets
With a simple camera and a little ingenuity, it is possible to create a video that captures the attention of your users. Until recently, the only option was television commercials, too expensive for SMEs. Television is a platform that reaches millions of users and with a high quality of performance, becoming prohibitive for medium and small companies.
However, thanks to corporate video production in New York it is now also possible to reach millions of people and also do it more effectively and even more convincingly.
Show your business to a wider audience
YouTube is the second web search engine behind Google and the third most visited web behind the search engine and Face book. Imagine what it means for your video to capture a small portion of the billions of page views YouTube has per month. The very power of the platform added to rest of social networks creates a perfect cocktail to achieve a great diffusion of your video content.
Conclusion
Promoting a video through channels such as YouTube, Face book, Twitter or Google Plus is within your reach and is a great stimulus to the exposure of your business as well as to the improvement of your results. In short, there are no excuses to start integrating video marketing into your online promotion campaign. With the help of the video production agency from New York you will see how your business appreciates video marketing with an increase in web traffic and an increase in conversions.
